You can record your webinar so that you can spruce it up and ensure that it is free of glitches. This will enable you to present a more polished end product for interested viewers to look at. However, remember that audiences viewing a recording will be expecting a far superior product and will also have shorter attention spans. This is why simply recording an original webinar and archiving it is not often such a good idea. Audio levels must be balanced, introductory comments about using features should be cut out and pauses for response to poll questions should be removed. It is a good thumb rule to reduce a one-hour presentation to a much more crisp fifteen minutes
There are several reasons why you may like to record your webinar, some of them are listed below:
To make replays available to people who missed your live webinar – Many people who could not attend your initial webinar may still be interested in what you have to say. They may be interested in the products or services that you offer, but may not be aware of the same as they missed your webinar. Recording webinars and having a replay is a great idea for generating new sales. There is the added advantage of the replays being forwarded by your existing clients to others who they think may be interested in what you have to offer. In this way, a recorded replay enables you to reach out to a wider audience.
Creating a stand-alone product – The recorded webinar can be uploaded to a password protected area of the site, where interested customers can access the information for a fee. Recorded webinars may even be converted to CD’s that can be sold.
Use the recorded webinar for training purposes – Your recorded webinar can be added to existing products or can serve as extra training on your products.
To use as gifts – The recording may be given away along with purchases of your major products as free gifts which will earn the goodwill and loyalty of your customers.
You can use the replay of your webinar and make it more attractive by adding music and credits. You can then upload the recording onto your website where you are selling your product or service and guide your potential customers to view it. In this way they can make a quick decision about purchasing your product or service and will not have to go far to complete the purchase. Webinar services providers, using webinar software enable webinar hosting. Online events, like online seminars and virtual conferences can be recorded and replayed later.