Professional Webinars, Webcasts and Virtual Events

Webinars To Become The Main PR Tool ...says WorkCast Director, Barney Brown

Organisations are starting to seek new ways to creatively use PR in harmony with the latest social media tools. By this means they can augment traditional PR methodologies and reach broader stakeholder and influence audiences more frequently and effectively.

One of the fastest growing tools sets to epitomise this new dawn in public relations is webcasting. This is fast being recognised as the ideal tool to disseminate video PR launch and announcement communications in a highly efficient, highly branded and interactive way. These communications can now be distributed through many different but often integrated channels including email, social media sites, websites and the online media meaning a much wider audience can be reached both from a readership and geographical perspective.

As corporate webcasting now allows for presentations to be live, scheduled or on-demand, the content can also be accessed either at the time of launch or subsequently at the convenience of the viewer. Better still, it also allows the organisation to interact with its audience through questions, polls and surveys during the presentation. This has an enormous benefit to the organisations as it allows organisations to get tangible feedback as to the sentiment or opinion around the PR piece. More importantly it allows organisations to better tailor messages to the needs of particular media (e.g. reseller journalists/ vertical sector journalists) and for journalist’s questions to be received and answered promptly in a more tailored way.

Recently, the market had extended to include a whole new raft of PR application requests. All told, we have seen a 300% increase in the number of requests for webcast services that support PR initiatives in the last 6 months, this demand is both from agencies and internal communications management.

< Back to About Us