There are a number of webcast best practice processes that should be followed when organisations are planning a series of webcasts. Below are some webcast best practice steps that organisations should follow to ensure successful online events:
Planning: The most important webcast best practice is to ensure that there are clear objectives created.
Promotion: In order to insure the maximum possible number if attendees to your event webcast best practice recommends inviting people well in advance and using all forms of communication that you have available to you. Email campaigns, newsletters, social media etc.
Reporting: WorkCast offers organisations the ability to download detailed reporting of their events. As part of the reporting facility we are able to provide email statistics, registration statistics, live viewing statistics and on-demand viewing statistics. As a webcast best practice we recommend that you use this information to feedback for future events as well as dictating the content of the webinar you are planning.
Agenda: Webcast participants want to get something valuable out of their participation, so as a webast best practice make sure there is a clear agenda ahead of the webinar so they know who will be presenting, what will be covered and how long it will last. This will also allow them to prepare questions in advance.
Content: During a webcast, eye contact is not typically an option so the content presented becomes more important. Webcasts rely on audio and visuals to engage the audience so as a webcast best practice avoid using slides with too much text and opt for interesting pictures or videos, such as screen grabs, graphs, high quality photos or video testimonials.
Recording: Being able to re-use the content that you have created for the webcast again, and making it available for those who either couldn’t attend or would like to listen again can prove extremely useful. As a webcast best practice it is important to make the most of all content by recording it.
Branding: Many webinar and webcast providers focus on providing a very standard set of tools to many clients because it easier to manage. However, your branding is a vitally important part of the process so as a webcast best practice you should check to see how much branding your provider gives you in the email and registration process, live webinars and on-demand webcast viewer auditoriums.
Follow-Up: Finally, having spent the time to create the online event, invite you attendees, and recorded the event making it available to view it is important to contact attendees and viewers afterward to thank them and give them the opportunity to provide feedback. As a webcast best practice this also provides sales and marketing teams with a valid reason to contact clients and customers.