Web Broadcast

Broadcasting solutions for corporations and organisations

Web broadcasting by the B2B market has increased significantly over the last 2 years. With the advent of watching online movies, programmes and music, the corporate world is starting to turn to web broadcasts as a way to communicate with its target markets. Organisations can now run virtual trade conferences, remote training, deliver sales and marketing communications or even hold one to one meetings by using web broadcasting technology. These are all forms of web broadcasts and are typically delivered as webinars and webcasts. There are many ways and opportunities for an organisation to take advantage of the benefits of web broadcasting.

Types of web broadcasts:

There are several types of web broadcasts. Some of these web broadcasts use public technology to transmit videos and information. Other types of web broadcasts services are more customised with customisation and security layers to prevent unauthorised access to the broadcast. Typically organisations use web broadcasts to fulfil communication requirements supporting sales and marketing, corporate communications, training and investor relations.

Advantages of web broadcasts:

When organisations deliver web broadcasts in the form of webinars or webcasts, it gives the ability for an organisation to increase its credibility by letting viewers (internal or external) know that you have invested time and money on the web broadcasts and interact with the web broadcast via Q&A, Polls and Surveys. Organisations are able to fully brand the customise the web broadcast experience by publishing the agenda of the web broadcasts through the various options which web broadcast service providers give. Unlike a live presentation, web broadcasts also gives the online viewers option to view the content later or in some cases, pause the content and view them later. There is also an option of rescheduling web broadcasts such as a webinar as the presenters do not have to travel to present on a web broadcast. Unlike a live conference participants have no need to travel to a venue and take a whole day or more out from their schedules. Web broadcasts also give added functionality to an event such as taking notes, Q&A sessions and many other features which are not likely to be present in a regular traditional type of meeting. Meetings held over web broadcasts can be held in a more informal way. The participants in web broadcasts are likely to be much more comfortable with a familiar environment rather than a formal setting. The host can handle the web broadcasts sessions with much more ease.

The greatest benefit of web broadcasts are the cost savings associated with travel and accommodation for both presenters and participants. The accumulated annual costs of an organisations travel and accommodation expenses can become significant and can be easily avoided through an effective program of web broadcasts such as webinars and webcasts.