With companies and organisations looking to reduce costs and expenses some routine business activities are being put on hold. As a result fewer meetings, seminars and conferences are taking place as companies look to streamline budgets.
With this in mind more and more businesses and organisations are looking at different solutions to communicate with clients, customers, members and employees. Online seminars are replacing physical events as a way to communicate messages efficiently and effectively.
Online seminars offer the benefits of interactive communication either one-to -many or many-to-many. One of the main benefits of online seminars is that attendees do not need to physically be in the same location as each other or the host. As such online seminars are becoming more and more popular with organisations that need to communicate with people in different locations, either different branches or customers spread out.
Online seminars allow organisations to run their own events through an online meeting room, replacing the need to hire a conference venue and ask people to travel to it. Through running an online seminar the organisation is able to save a significant about of cost normally associated with seminar and webinar events.
Running online seminars also benefits attendees whose costs are also decreased. There are no travel costs and the time needed to attend one of these events is greatly reduced.
In certain circumstances online seminars are complementing live physical events rather than replacing them. Running a series of online seminars can increase the amount of communication between organisations and participants.
As well as attracting current clients and prospects to online seminars they can also be used for lead generation purposes. WorkCast support provide as part of our online seminars and webinars package detailed reporting of attendees for live events, as well as reporting for on-demand viewings. This allows organisations to further utilise their online seminars as a marketing tool and lead generation platform.