There are a number of names for online events including Webinars, Webcasts, Web Conferencing and Web Seminars.
Online events are being used in greater numbers by organisations wanting to achieve affective communications with their clients, customers, members or prospects. An increasingly popular approach is through webinars and webcasts - presentations, lectures, workshops or seminars which are transmitted over the internet as online events. Some companies have recognised that online events are a viable and effective alternative to large scale events which benefit businesses and participants alike. Their interactive nature enables people to give, receive and discuss information in real time, while saving money on venues, catering and travel arrangements.
Online events allow organisations to bring together a number of people from different areas of the world to communicate as one. Another major benefit of online events is the ability to record them and keep the recording as a piece of media to re-use.
By recording the online events, you can make it available to those who couldn’t attend or would like to listen again – useful as some reports say that four times as many people choose to view an online event at their own convenience. You could also use the recorded online events in post-event e-mail marketing campaign, linking to a recording on your website through a webinar channel.
WorkCast works with organisations to project manage their online events. Whether they are looking to do a one off event or a series of online events WorkCast can assist in this process. There are also a number of best practices that WorkCast suggest in order to make the most from online events. These include marketing, promotion, reporting, agenda setting, creating content, branding and follow-up post event.
WorkCast has many clients spanning multiple industries and use cases with whom we are creating online events. These fall into a number of categories, internal events, client training, staff on-boarding, external marketing and customer communications. All of these online events are then recorded and can be used again to get the maximum possible benefit from them.