It is a good idea to begin working on your webinars even as you are working to get your website and the finer details of your product or service together. Start by giving at least one sixty minute webinar a week so that you can begin building up an audience and you can also fine-tune your presentation technique.
Begin getting the word out at social networking websites. Search for keywords relating to your topic that comes up in posts, as this will lead you directly to the people who have interest in the same topic. Creating your own You Tube Channel is also a good way to begin. Look for good videos on your topic and read the comments. Adding your own comments about your webinar will get people who are interested in the topic come to your webinar.
To ensure that your audience has a good experience with your webinar, take care of the following points:
Good planning – Remember that the audience that you attract will be from different geographies, so it will be necessary to make a presentation more than once to catch the time zones. You should schedule your webinar at times that are convenient for your target audience to view it. Get a good webinar hosting service provider, who has all the relevant webinar software and has the ability to give complete webinar support, including recording webinars.
Content quality – ensure that you use top quality content. This should more than make up for the absence of one-to-one interaction that is only possible in face to face seminars.
Engage your audience – interact as best as you can with your audience by using the interactive tools that are available – including text tools and polls.
Publicize your webinar – by engaging professional service providers who specialise in this kind of activity, and by being active on popular social websites.
You can ensure that your audience will return for more if you begin to earn the reputation of holding glitch-free webinars that take care of all the finer details. You could do well to focus on the following towards this end:
Webinar equipment should be set up correctly and properly. Nothing will drive away an audience more quickly than a very shoddy, unprofessional looking effort.
Make sure that the internet connection is good. High speed broadband internet connection is recommended.
Professional presentation of the webinar. This can only be done by planning well ahead, and having all your support material at hand well in advance. Remember, online seminars and virtual events are successful only with meticulous planning.
Invitation to the webinar should be sent out at least two weeks in advance.